2 edition of Advertising, brands and markets found in the catalog.
Advertising, brands and markets
M. J. Waterson
Includes bibliographical references.
|Statement||by M.J. Waterson.|
|The Physical Object|
|Number of Pages||26|
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This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura by: 1.
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In the first book, Byron Sharp dwells more on the mechanics of marketing and branding, i.e. how advertising works, how loyalty programs affect customers’ perception of the brand, and what are the key marketing .When it comes to growing your brand, if there’s one person whose advice you should follow, it’s the ‘Father of Advertising’, David Ogilvy.
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